Tuesday, March 10, 2009



W.E.B. DuBois theorized the term "double consciousness" originated from an 1897 article titled "Strivings of the Negro People."

Double consciousness is an awareness of one's self as well as an awareness of how others perceive that person. The danger of double consciousness resides in conforming and/or changing one's identity to that of how others perceive the person.

$cholarich : Is it required for us to choose an identity? One's identity is inate and self developed with self confidence. The choice is our's to decide who we want to be or become, for self gratification. We want glamour and glory. We are humble, yet cocky. Strive for wisdom and wealth. $cholaRich Entertainment; Inc.

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